CONCEPT

blurhms｜ブラームス とは “blur”と“hmm . . .”を組み合わせた造語。
物事は不鮮明な状態から始まり、考え抜くことでより良い物事が造られる。
着心地、丁寧さ、程よいリラックス感と使いやすさをコンセプトとし、上質な原料から造られる心地よい生地と日本の職人、技術者によって繊細で卓越した縫製、加工を背景に、過剰な華やかさは無いが、ささやかな遊び心と捻りのある細部にまでこだわった商品を展開。

blurhms is a slang expression which is combined “blur” and “hmm…”.
It means that we produce original clothes with thinking out what is the best.
Brand Concept is Long Life Product.
Our products is made soft,comfortable, simple, and easy to wear by experienced members from sewing factory. in high quality fussing over sewing technique and made in Japan.
It might take a while to have a taste of our product, because we make as simple as possible.
However we believe you’ll gradually realize its value once you wear it.